Lifecycle Marketing Manager
About
My experience sits at the crossroads of email marketing, CRM strategy, and ecommerce growth. I design and build the systems that power modern lifecycle marketing—from segmentation strategies and automated journeys to ESP migrations and the marketing infrastructure behind them.
I work closely with ecommerce, product, and analytics teams to evolve email from a simple campaign channel into a full-funnel growth driver. Along the way, I’ve led CRM migrations, launched SMS programs, and developed personalization strategies that fuel acquisition, retention, and re-engagement.
Put simply: I turn customer data into smarter marketing, scalable automation, and sustainable revenue growth.
My Experience
Juy 2021 - February 2026
Senior Email Marketing Manager, Ignite Visibility
Generated over $500k in revenue for client email marketing initiatives
Developed email strategy, testing, and reporting for over 20 consumer brands
Led email acquisition efforts for client initiatives in collaboration with paid and social teams
Collaborated with management to double department resources and output
Drove new business by supporting sales in lead nurturing proposals and prospect pitching
April 2019 - July 2021
Senior Email Marketing Manager, Ignite Visibility
Generated over $500k in revenue for client email marketing initiatives
Developed email strategy, testing, and reporting for over 20 consumer brands
Led email acquisition efforts for client initiatives in collaboration with paid and social teams
Collaborated with management to double department resources and output
Drove new business by supporting sales in lead nurturing proposals and prospect pitching
October 2013 - April 2017
Social Media Marketing & Public Relations Coordinator, Meyer Corporation
Managed social media communities including customer service, content development (graphic design and video assets), and email marketing program for CakeBossBaking.com and PotsandPans.com
Developed +12 content marketing and lead generation campaigns and sweepstakes resulting in +18 million impressions, +24,000 email opt-ins, +50% community growth, an average CTR 3.9%, 2.2% average engagement
Collaborated with creative agency, content developers, influencers (bloggers/chefs), retail partners, and consumers to create content including recipes, infographics, GIFs, galleries, and videos
Founded the first-ever National Cooking Day to educate and encourage healthier cooking habits; campaign designed to drive traffic to and raise awareness of PotsandPans.com and all brands in the Meyer product portfolio
Leveraged social communities for consumer insights benefiting product development efforts
Digital Marketing Associate, WX Brands
June 2018 - April 2019
Generated over $81k in revenue through online and email marketing campaigns
Established website and email marketing best practices for brand portfolio, evaluating, reporting, and optimizing for improvement, including web and mobile user experience, competitor analysis, website, and email statics
Managed social media and e-commerce efforts including e-mail campaign creative requests, digital agency, and contractors assisting with content development
Developed a shared e-commerce and social media calendar to facilitate cross-departmental project management
Executed paid social media advertising campaigns in conjunction with out-of-home advertising generating 1.2 million impressions, leads, brand awareness, and online engagement
Education
2018
General Assembly, Digital Marketing Intensive
Gained proficiency in social advertising using Facebook, Google AdWords, and Google Analytics to find meaning in user behavior
Developed and planned a digital campaign driven by data and paid‐search strategies — and measured by key performance indicators
Subject matters included SEO, SEM, PPC, content planning and digital campaign development, user research, and audience profiling
2013
University of San Francisco, Master Certificate in Internet Marketing
Explored the relationship between traditional, digital and social media marketing and how they may work together to achieve campaign objectives
Developed an understanding of targeting specific audiences with tailored strategies, tactics and messaging
Gained an understanding of the tools that help execute the process of building, growing and evaluating marketing efforts
2008
The American University of Rome, Bachelor of Arts in Communication
Explored the history of various theoretical and practical aspects of creating, transmitting and analyzing information flow between and amongst individuals, groups, organizations, and societies through various media
Developed a deep understanding of communication theory and how it applies to intercultural, organizational, mass media, and diverse audiences
“Stop selling. Start helping.”
Zig Ziglar, American motivational speaker
